World Breastfeeding Week

Celebrate World Breastfeeding Week with NWT women in the 2017 Quintessence Foundation Breastfeeding Challenge.

During the first week of October, mothers, babies and families gather around the world to celebrate World Breastfeeding Week and compete to set the record for the most babies' breastfeeding in one place at one time.

The theme of World Breastfeeding Week this year is Sustaining Breastfeeding Together (

This year's theme helps to reinforce the importance of working together to ensure the protection, promotion and support of breastfeeding.

By protecting, promoting and supporting breastfeeding, we can contribute to the healthy growth and development of all children in the NWT in a big way. Improving breastfeeding rates (and breastfeeding longer - up to two years and beyond) are key ways to improve a child's health, as identified in the Government's Early Childhood Development Action Plan.

Even when mothers get off to a good start, sometimes in the weeks or months after delivery, there can be a drop-off in the number of women who continue to breastfeed. This is why community supports for mothers and families is very important.

Continued support to sustain breastfeeding can be provided in many ways. Traditionally, support is provided by family members. Support for mothers from a wider circle helps as well, whether it is provided by lactation consultants, community leaders, friends, elders, mothers, fathers and partners.

Breastfeeding Support Groups provide support for women and help mothers with questions and answers. Members of peer support groups can be anyone interested in helping other mothers and who has the knowledge and experience of breastfeeding issues and concerns.

For more information, and to sign up for the Breastfeeding Challenge, visit the Quintessence Foundation website at If you require some additional resources to organize and run a Challenge in your community, please contact us at: 867-767-9064 ext. 49242.

The Government of the Northwest Territories encourages NWT communities to participate in the World Breastfeeding Week Challenge on Saturday, September 30, 2017.

For more information, contact one or more of the following:

  • Regional Health and Social Services Authority programs, such as the Healthy Family Program
  • Indigenous Health and Community Wellness Division at 867-767-9064 ext. 49242
  • Moms Boobs and Babies Breastfeeding Support Group at 867-444-3374.

See what your community is doing during World Breastfeeding Week: