World Breastfeeding Week

Last modified: 
Fri, 08/31/2018 - 11:25

Celebrate World Breastfeeding Week with NWT families in the 2018 Quintessence Foundation Breastfeeding Challenge and other community events.

The theme of World Breastfeeding Week this year is Breastfeeding: Foundation for Life. (  This year's theme recognizes the importance of breastfeeding for lifelong health of both babies and mothers. 

During the first week of October, mothers, babies and families gather around the world to celebrate World Breastfeeding Week.  To begin the celebrations, on September 29, 2018 families come together to raise awareness and normalize breastfeeding with the Quintessence Breastfeeding Challenge.  Each community gathers to support women and hopes to set a community record for the most babies' breastfeeding in one place at one time.

By protecting, promoting and supporting breastfeeding, we can contribute to the healthy growth and development of all children in the NWT in a big way. Improving breastfeeding rates (and breastfeeding longer - up to two years and beyond) are key ways to improve a child's health, as identified in the Government's Early Childhood Development Action Plan.

Even when mothers get off to a good start, sometimes in the weeks or months after delivery, there can be a drop-off in the number of women who continue to breastfeed. This is why community support for mothers and families is very important.

Continued support to sustain breastfeeding can be provided in many ways. Traditionally, support is provided by family members. Support for mothers from a wider circle helps as well, whether it is provided by lactation consultants, community leaders, friends, elders, grandmothers, fathers and partners.

Peer Support Groups provide support for women and help families with questions about infant feeding and parenting. Members of peer support groups can be anyone interested in helping other mothers.

The Government of the Northwest Territories encourages NWT communities to participate in the World Breastfeeding Week and the 2018 Quintessence Breastfeeding Challenge.

For more information, and to sign up for the Breastfeeding Challenge, visit the Quintessence Foundation website at

If you have questions related to hosting or participating in an event in your community, please contact us at: 867-767-9064 ext. 49242.